Marketing Operations · Growth · Business Development

Marketing that connects the dots.

I build customer-facing campaigns, CRM systems, growth processes and commercial workflows that turn marketing activity into measurable business movement.

Ahmedabad, Gujarat, IndiaPermanent Resident of CanadaOpen to opportunities
Open to selected opportunities · Marketing / Growth / BD
7+Years experience
25%Store revenue lift
15%Higher avg. transaction
15+Contracts / month
Vishvesh Upadhyay
7+ yearsMarketing · Growth · BD
Currently
Plant Operations Head, Business Development & MarketingAshok Leyland – Movish Recycling LLP
Ahmedabad · Apr 2026 — Present
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MARKETING OPERATIONS   /   CRM   /   BUSINESS DEVELOPMENT   /   GROWTH STRATEGY   /   MARKETING AUTOMATION   /   LEAD GENERATION   /   SALES ENABLEMENT   /   CAMPAIGN MANAGEMENT   /   CUSTOMER LIFECYCLE   /   PIPELINE DEVELOPMENT   /   DATA & KPI ANALYSIS   /   CONSULTATIVE SALES   /   DIGITAL MARKETING   /   GTM   /   MARKETING OPERATIONS   /   CRM   /   BUSINESS DEVELOPMENT   /   GROWTH STRATEGY   /   MARKETING AUTOMATION   /   LEAD GENERATION   /   SALES ENABLEMENT   /   CAMPAIGN MANAGEMENT   /   CUSTOMER LIFECYCLE   /   PIPELINE DEVELOPMENT   /   DATA & KPI ANALYSIS   /   CONSULTATIVE SALES   /   DIGITAL MARKETING   /   GTM   /  
My experience spans digital marketing, customer engagement, consultative sales, CRM optimization, pipeline development and data analysis across Canada and India.
01 / SYSTEMS

Build the engine.

CRM architecture, automation, lifecycle workflows, reporting, lead generation and funnel visibility.

02 / GROWTH

Create movement.

Prospecting, campaigns, consultative sales, pipeline development, GTM and commercial relationships.

03 / INSIGHT

Make it measurable.

KPIs, dashboards, data analysis, testing and performance feedback that can shape the next decision.

Proof, not noise.

Selected outcomes documented in my professional experience — presented as context, not promises.

Freedom Mobiles
0%

Increase in store revenue.

Freedom Mobiles
0%

Increase in average transaction value.

Freedom Mobiles
0%

Increase in upsell conversions.

Star Employment
0+

Contracts closed per month.

Selected work.

Three lenses on how I work: systems, commercial execution and founder-led product growth.

01 / Marketing Operations

Turning marketing activity into a visible pipeline.

At Mayur Wovens, I planned integrated campaigns, managed sales-cycle activity, implemented and optimized Zoho One and Pipedrive, tracked KPIs through Google Analytics and CRM dashboards, and built qualified pipeline using Lusha, Apollo and LinkedIn Sales Navigator.

Zoho OnePipedriveGoogle AnalyticsApolloLushaSales Navigator
02 / Founder · GTM

IBGA / CONOVUS

Built an AI-powered business-growth product initiative around positioning, product story, integrations, dashboards, reporting, pricing and GTM thinking.

Product MarketingGTMAI
03 / Sales & Marketing

Performance with a commercial lens.

At Freedom Mobiles, targeted promotions contributed to a 25% increase in store revenue, while recommendation and upgrade strategies contributed to a 10% increase in upsell conversions and a 15% increase in average transaction value.

Retail MarketingUpsellRevenue

Experience.

A career moving between marketing, sales, operations and entrepreneurship.

APR 2026 — PRESENT

Plant Operations Head, Business Development & Marketing

Ashok Leyland – Movish Recycling LLP · Ahmedabad, Gujarat, India

Lead end-to-end plant operations; develop customer, supplier and strategic relationships; support commercial discussions and business development; report on financial and operational performance; manage 25+ plant personnel and 7 office staff.

FEB 2024 — MAR 2026

Assistant Manager — Marketing, Business Development & Digital

Mayur Wovens Pvt. Ltd. · Ahmedabad, Gujarat, India

Integrated campaigns, sales-cycle management, CRM optimization, analytics, lead generation, lifecycle engagement and executive advisory.

MAR 2022 — JUN 2023

Marketing Operations Analyst / Business Development Associate

Star Employment / Jobs For U · North York, Ontario, Canada

Marketing systems, lead generation, routing, reporting, automation, segmented email campaigns and consultative sales. Managed and mentored a 12+ member team, closing 15+ contracts per month and fulfilling 30+ staffing requirements.

DEC 2020 — NOV 2021

Sales & Marketing Representative / Store Manager

Freedom Mobiles – Connexions Telecom Ltd. · Ottawa, Ontario, Canada

Consultative sales, localized promotions, inventory and sales reporting; measurable improvements in transaction value, upsell conversions and store revenue.

JUL 2020 — SEP 2020

Marketing Coordinator

Trend Innovations · Montreal, Quebec, Canada

Multi-brand marketing, logistics and sales operations; customer reporting, product samples, social visuals and product creatives using HubSpot and Zoho Campaigns.

OCT 2016 — OCT 2018

Marketing Executive

KD Chem Pharma · Ahmedabad, Gujarat, India

Brand campaigns, social promotions, marketing materials, client presentations, C-suite relationships and sales reporting.

The toolkit.

Technology is the layer that makes the marketing system scalable.

Zoho OnePipedriveHubSpotSales NavigatorApolloLushaGoogle AnalyticsMailchimpZoho CampaignsFigmaCanvaAdobe Creative CloudAI / GenAIData Analysis

The toolkit.

Hover a tool to reveal the skills and capabilities it supports.

MARKETING
SYSTEM
DATA · CRM · GROWTH
Zoho One Pipedrive HubSpot Sales Navigator Apollo Google Analytics AI / GenAI
HOVER A TOOL
Select a node
Let’s build something that grows.

Have a role,
project or idea?

I’m open to conversations across Marketing Operations, Growth, Business Development, Digital Marketing and GTM.

Ahmedabad · Canada PR · vishveshupadhyay@gmail.com